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Louis Vuitton - The Birth of Modern Luxury

$189

A wonderfully comprehensive history of Louis Vuitton, arguably the world's leading luxury brand. The book details the evolution of the company with over 650 illustrations and original testimonials, from its creation in 1854 right up to the modern era.

Examining the life and times of the company's first three leaders; founder Louis (who invented the modern trunk), his son Georges and his grandson Gaston, the text focuses on the firm's development under their guidance. It also discusses Vuitton's explosive growth toward the end of the 20th century, including the 1987 merger with Moët-Hennessy that made it part of LVMH, the world's largest luxury goods company and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe. When this book was published in 2004, it was the first to describe and explain, with numerous previously unseen documents and accounts, the fascinating and irrepressible rise of the world's finest luxury company, which was celebrating its 150th anniversary in 2004. This new edition will include a complete update of the final section of the book, which discusses the company's recent history, with new texts, photos, and interviews.

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